On many levels, advertisement effects society on a daily basis. Advertising has the ability to motivate consumers into creating brand preferences, meaning we do not buy products, we buy brands. How often do you ask someone what car they own and they simply say “a SUV” or “a truck”? No, the usual response is along the lines of “oh, I own a 2008 Ford Edge” or “I have a Ford F-150.” People are so consumed in the idea of a name brand, that they are willing to throw all better judgement out the window in order to make sure they prioritize getting the latest iPhone or the newest model of a car. This demand for brand names, however, creates higher cause for competition in the marketplace, and therefore, forces companies to improve the quality of their products to meet needs. This same mind-set, however, is difficult to apply to low-involvement products. An example of a high-involvement product would include any big or one time purchase that requires careful brand evaluation prior to purchasing, such as when you shop around before buying a car. An example of a low-involvement product would include any re-occurring, less financially heavy purchase, such as the food we purchase on a daily basis such as ketchup or milk. Because food is categorized as low-involvement, what we consume has the ability to be manipulated. Fast food chains, for example, are able to get away easily with giving you a burger that does not match expectation, because the low-involvement of the purchase does not even make it worth it to speak up. Issues such as these effect our society in more ways than you would expect, a pattern that is beginning to effect the food we feed our children and the expectations we hold for our nutrition.